PRETTY GIRLS SWEAT founder, Aeshia DeVore Branch, grew tired of the alarming obesity rates plaguing youth and set out to create solutions with a highly engaging, lifestyle brand that makes fitness fun, affordable, and accessible for the population that makes, or will make, 80% of the healthcare decisions in the household... women. Our wellness experiences, annual fitness festival, digital content, and inspiring merch form a “Sweat Sisterhood” uniting women to "sweat with purpose," raise awareness for childhood obesity, become health leaders and give back to underserved communities. Due to our passion combined with our strategy for changing the face of fitness, we’ve been featured on ABC, BET, PopSugar, and Essence! (LEARN MORE)



MAKE fitness fun, CULTIVATE a community of active women, UNITE + EMPOWER women through fitness, FLIP the ingrained negative perceptions that sweat holds, TRAIN future health leaders, FIGHT childhood obesity, and LAUNCH careers for the next generation of health journalists and media professionals. 

"S"imple Philosophy

Through our health community (SWEAT SISTERHOOD), exclusive content (STORIES), (SOCIAL) media, and fun fitness parties (SWEAT SHOWS), young women (SWEAT SISTERS) engage in open and honest discussions (SPEAK) about the obstacles they face in today’s society (SOUL), learn to make healthy recipes they'll completely enjoy (SAVOR), discover how to dress properly for both indoor and outdoor workouts as well as maintain their hair (STYLE), lead active lives (SWEAT), get wise to the benefits of healthy hydration (SIP), celebrate women who use their platform to promote a healthy lifestyle (SWEATLEBRITY), and encourage their peers to do the same (SHARE). 




Celebrity supporters include Keri Hilson, Laila AliJeanette Jenkins, Kelly Rowland, Adrienne Bailon, Rasheeda Frost, Angela Simmons, Elise Neal, Karen Civil, Lita Lewis, Estelle, Melanie Fiona, Elle Varner, Carmelita Jeter (fastest woman alive), Egypt Sherrod, and many more!




The PRETTY GIRLS SWEAT Show, hosted by Aeshia DeVore Branch, highlights women who are balancing demanding careers with a healthy lifestyle and hurdling over personal and professional obstacles. Each week, Aeshia has a sister-to-sister chat with an inspiring go-getter and listeners learn HOW good things come to those who SWEAT. Available now on iTunes, Stitcher, PodBean and Google Play!


Our Vocabulary

Here at PrettyGirlsSweat.com, we use terms that you may not be familiar with. Click here for the inside scoop. If you don't know, now you know... sistas!



Giving Back

Teamwork makes the dream work! As a for-profit digital media, e-commerce, and event management company, we love the opportunity we have to connect female students from various backgrounds with some of the nation’s most popular fitness bloggers, sports enthusiasts, athletes, female executives, entrepreneurs, celebrities and local resource providers through our foundation SWEAT MAKES CENTS. We are committed to donating a minimum of 10% of our profits to non-profit and charitable institutions that demonstrate a commitment to helping young women become health leaders today so they can help fight the childhood obesity statistics of tomorrow. Currently training health leaders at 20+ campuses, here's how you can help us get to 250!


Campus Teams