Our Story



PRETTY GIRLS SWEAT was established on
September 24, 2011 in New York, NY.


In an effort to support First Lady Michelle Obama’s “Let’s Move” campaign, PRETTY GIRLS SWEAT and SWEAT MAKES CENTS founder Aeshia DeVore Branch was inspired to solve the obesity epidemic in the US. The mother of three daughters / social entrepreneur / athlete / TV producer / Wilhelmina model and advocate for female students met award-winning singer Keri Hilson backstage at a concert in New Jersey and after the two shared their love for sports and learned that they both played high school basketball, they agreed to collaborate on an event for teen girls that would prove fitness could be fun. Hilson's empowering hit song "Pretty Girl Rock" served as the soundtrack for the workout filled with dance routines and childhood games including jumping rope.


100 female students, including talented teens from DeVore Dance Center (who choreographed the dance workout below), united for the ultimate fitness party... igniting a magical movement. Take a look!



Since then, PRETTY GIRLS SWEAT has transformed into a wellness event-planning company, online retailer, and highly-engaging socially-driven media platform that makes fitness fun, affordable, and accessible.


Our fitness festivals, digital content, and inspiring apparel form a “Sweat Sisterhood” uniting women to raise awareness of childhood obesity and erase the negative stigma that sweat holds. We designed our company to invest 10% of our profits in training female college students to become health leaders who organize “Sweat Shows" nationwide and at our nation’s colleges to reach the maximum number of young women before they reach adulthood. During our fitness parties, we encourage students to make positive life choices to improve their physical and mental health through exercise, teamwork, nutrition, networking, gratitude and community service. Participating students have a safe place to enhance their lives with their peers, mentors, fitness coaches, and health experts. The results have been outstanding! Participants lose weight, gain confidence, drink more water, make healthier food choices, improve in school, build friendships, and become health leaders in their households.

With the help of hundreds of advocates, the PRETTY GIRLS SWEAT brand in collaboration with our trusted 501(c)3 nonprofit partner SWEAT MAKES CENTS is now educating over 20,000+ women in 8 cities across North America each year. Since 2011, PRETTY GIRLS SWEAT has hosted thousands of community and campus fitness parties across the United States. Celebrity supporters include Keri Hilson, Jeanette Jenkins, Kelly Rowland, Rasheeda Frost, Laila Ali, Angela Simmons, Adrienne Bailon, Jasmine Villegas, Elise Neal, OMG Girlz, Estelle, Melanie Fiona, Elle Varner, BET CEO Debra Lee, Carmelita Jeter (fastest woman alive), Sanya Richards-Ross (Olympic gold medalist), Skylar Diggins (WNBA) and many more! Press features include ABC, POPSUGAR. BET, ESSENCE, and ROLLING OUT.




Here are a few awesome sites that have highlighted our work: popsugar.com | rollingout.com | upscale.com | essence.comCool Soror,  hercampus.com MSU | hercampus.com GSU | ybf.com | fitoutfit.com | wiredjersey.com | axs.com | jklivingfoundation.org | straightfromthea.com | Gettyimages.com | sandrarose.com | soulsociety101.com | Freddyo.com | styleblazer.com | thechocolatevoice.com | thegrapejuice.net | talkingwithtami.com | thejasminebrand.com | livecivil.com | newyorkminutemag.com | panthernow.com | byandreafenise.com | thelifecurrency.com | mombosshustle.co | Voyagatl.com | Nordictrack.com | ChroniclesToo!